Redesigning Blue Ruby's
e-commerce experience
OPPORTUNITY
Blue Ruby, a prominent jewelry house based in Canada, approached us to develop a new e-commerce platform that would enable shoppers to purchase their stunning jewelry online. The result is a clean, modern, and user-friendly design that captures the bright and airy essence of the brand, effectively showcasing the beauty of their fine jewelry throughout the site.
Designed in collaboration with Wild Cube.
DISCIPLINES
UX/UI Design
Responsive design
The previous Blue Ruby website had an outdated appearance and a complicated navigation system, making it difficult for users to find what they needed. Additionally, the site was not optimized for mobile devices, which significantly hindered the shopping experience for users on smartphones and tablets.
To address these issues, we undertook a complete redesign of the site, focusing on improving navigation and ensuring full responsiveness across all devices.
PDP
In the redesign, we introduced dedicated sections for earrings, necklaces, and rings, each featuring products displayed in a sliding carousel. This makes it easier for users to browse the collections seamlessly, whether they're shopping on a desktop or a mobile device. The new design is fully responsive, offering an intuitive and engaging shopping experience across all platforms.
