Dance Italia needed a brand and digital presence that reflected its role as an international hub for professional dance training. The goal was to capture the program’s rigor and artistry while providing clear, intuitive pathways for students, educators, and performers to engage with the summer programs in Lucca, Italy.

The brand had to balance two worlds: the discipline and structure of professional dance education, and the expressive, experimental nature of artistic exploration. Additionally, the website needed to function as both a practical information hub and an inspirational touchpoint for attracting global applicants.

I designed a visual identity and website experience that combined clarity with artistry. A clean, modular layout organizes complex program details, while dynamic imagery and bold typography convey the energy of movement. The color palette and graphic accents draw inspiration from Italy’s cultural richness, grounding the brand in a sense of place. Calls to action were streamlined to guide prospective students effortlessly from curiosity to application.