Soft Machine is an AI-generated fashion campaign exploring the emotional relationship between femininity and technology. I was interested in that strange space where technology stops feeling like a tool and starts feeling almost emotional.

The visual direction combines nostalgic futurism with a hyper-feminine world of pink satin, glowing screens, soft analogue textures, and intimate editorial photography. The campaign follows a woman whose connection to technology begins to feel increasingly romantic, obsessive, and slightly uncanny.

I developed the concept, visual language, prompts, image selection, and final art direction. A major part of the process involved creating consistency across the series—refining the character, styling, lighting, composition, and color palette so the images felt like one cohesive campaign rather than separate AI generations.

The project also required working through common limitations of generative imagery, including inconsistent anatomy, overly sexualized outputs, unpredictable poses, and shifts in photographic style. Through iterative prompting, compositing, retouching, and careful curation, I shaped the final images into a unified visual narrative.