For the launch of Rouge Allure Ink Fusion, the campaign explored the idea of lipstick as a second skin—an extension of the woman who wears it. Designed to celebrate the formula's lasting ink finish, the creative followed her through the passage of time, revealing a color that endures while seamlessly becoming part of her. Each shade embodied a distinct personality, brought to life through refined imagery, expressive styling, and a sophisticated visual narrative.

Working alongside the creative team, I helped translate this concept into a cohesive, omnichannel campaign. My contributions included art direction, image curation and cropping, typography, and layout design across web, email, social, and digital advertising. Every touchpoint was crafted to uphold CHANEL's timeless visual language while reinforcing the campaign's central idea of effortless, enduring beauty.

Softwares used: Adobe Creative Suite, Figma, Sketch.