For Mejuri's holiday campaign, we reimagined seasonal gifting by celebrating the beautifully imperfect moments that define family traditions. Rather than relying on polished product photography, the creative direction paired nostalgic family imagery with candid, unfiltered storytelling and a playful, confident tone to position jewelry as part of real life—not just the final gift.

Working closely with the creative team, I contributed to the art direction and visual execution across a global, omnichannel campaign. My responsibilities included image selection and cropping, layout design, and adapting creative assets across digital and physical touchpoints, including e-commerce, email marketing, social media, paid advertising, print, and retail environments. The work focused on creating cohesive visual storytelling while maintaining brand consistency across every customer touchpoint.

Softwares used: Adobe Creative Suite, Figma.