Theory
OPPORTUNITY
As a senior digital designer at Theory I worked closely with the Senior Digital Design team on digital campaign. My role included: creating responsive layouts for homepages, PDPs, PLPs, and other miscellaneous content landing pages. Digital design assets were designed for existing clients, paid / organic socials, theory,com, and e-retailers.
Softwares used: Adobe Creative Suite, Figma, InVision.
DISCIPLINES
Digital Design
In Pursuit of Tomorrow
Actor and humanitarian Amanda Seyfried, ballerina and philanthropist Misty Copeland, and actor–activist Jeremy Pope lead our global brand campaign for Theory. Each was chosen for the way they embody Theory’s belief that true style is rooted in purpose. Through portraits and film, they share their dedication to their craft, the influence of fashion, and their commitment to making a positive impact.
The In Pursuit of Tomorrow concept elevates the principles behind Theory’s focus on people, product, and the planet—values expressed through Theory for Good, the brand’s platform for social and environmental responsibility.
Digital & Social Design
The Postcard Project
Theory’s social series, The Postcard Project, featured collaborations with photographers Sasha Lytvyn, Hans Neumann, Hannah Rose, Antonio Ysursa, Johnson Lu, and Mari Giudicelli. I was responsible for designing the editorial layouts and adding graphic treatments showcased on social media.
